Privacy Policy

This Privacy Policy explains how HoopMargin (“we”, “us”, “HoopMargin”) collects, stores, uses and protects information about visitors to the site. The site is operated from the United Kingdom and processes personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

HoopMargin is an editorial resource that publishes analytical content about NBA player prop betting markets aimed at adult readers in the United Kingdom. We are the data controller for personal information collected through this website. If you have any privacy-related questions, contact details are provided on our About Us page.

What information we collect

We collect only the data necessary to operate the website, understand how it is used, and comply with applicable law. The categories of data are as follows.

Information you provide directly

If you contact us, subscribe to an editorial update, or otherwise communicate with us, we may receive your name, email address and the content of your message. We do not collect special category data, payment information or identity documents.

Information collected automatically

When you visit the site, our servers and analytics tools may receive technical information such as your IP address (typically truncated for analytics purposes), the browser and operating system you are using, the pages you visit, the date and time of your visit, and the referring source. This information is used in aggregated form to understand site performance and reading patterns.

Cookies and similar technologies

The site uses a small number of cookies for essential functions and, where you consent, for analytics. Full details are set out in our Cookie Policy.

Lawful bases for processing

We process personal data under the following lawful bases set out in Article 6 of the UK GDPR:

  • Legitimate interests — for site security, fraud prevention, basic analytics and improving editorial quality.
  • Consent — for non-essential cookies, analytics where required, and any optional marketing communications.
  • Legal obligation — where we are required to retain or disclose data to comply with UK law, including a regulator’s or court order.

How we use your data

Personal data collected through the site is used to deliver the content you request, to monitor and improve site performance, to respond to enquiries, to detect and prevent abuse of the site, and to comply with our legal obligations. We do not use your data for automated decision-making that produces legal or similarly significant effects.

Sharing and disclosure

We do not sell personal data. We may share limited information with the following categories of recipients, each acting under appropriate contractual safeguards:

  • Technical service providers who host, secure or analyse the website on our behalf.
  • Professional advisors such as auditors and lawyers when required for compliance.
  • Public authorities and regulators where we are legally required to disclose information.

International transfers

Some of our service providers process data outside the United Kingdom. Where personal data is transferred outside the UK, we rely on adequacy decisions issued by the UK government or on the International Data Transfer Agreement and approved supplementary safeguards to ensure an equivalent standard of protection.

Data retention

We retain personal data only for as long as is necessary for the purposes for which it was collected. Enquiry correspondence is typically retained for up to 24 months. Aggregated analytics data is retained for up to 26 months. Server logs are typically retained for up to 12 months. Data required to be kept under specific legal obligations is retained for the period prescribed by that obligation.

Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to be informed about how we process your data.
  • The right of access to a copy of the personal data we hold about you.
  • The right to rectification of inaccurate or incomplete data.
  • The right to erasure (“the right to be forgotten”) in certain circumstances.
  • The right to restrict processing in certain circumstances.
  • The right to data portability for data you provided to us.
  • The right to object to processing based on legitimate interests.
  • Rights related to automated decision-making and profiling, where applicable.
  • The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, use the contact details on our About Us page. We respond to verified requests within one calendar month and free of charge unless the request is manifestly unfounded or excessive.

Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. The ICO can be contacted via ico.org.uk.

Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration or disclosure. These include encrypted connections (HTTPS), access controls on our systems, and routine review of our service providers’ security practices. No method of transmission over the internet is entirely secure; we cannot guarantee absolute security but we work to maintain industry-standard safeguards.

Children

This site contains editorial content about gambling and is intended for readers aged 18 or over. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected such data, please contact us so we can delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal obligations. The date at the top of this page shows when the policy was last updated. Material changes will be communicated through a prominent notice on the site.